Social Media Tools Every Hotel marketer Should know about

  1. Clearbit Connect
  • Perfect for group sales managers who want to gather social intelligence on prospects, Clearbit Connect connects to your Gmail or Outlook account and shows the LinkedIn details and activity of prospects in an email sidebar. Even better, it will provide the company’s details too. Including address, the number of employees, funding, and social accounts. (Free)
  1. Social Mention
  • This search engine is a straightforward method of discovering and monitoring your hotel brand’s social mentions. Specify which social platforms you want to search, and see details including top keywords, top users and sentiment. Their exporting function helps with end-of-month reporting, too. (Free)
  1. Hootsuite
  • One of the largest, and most popular hotel social media management tools out there, Hootsuite is an all-in-one platform for creating, curating and scheduling content, run social media ads, measuring your hotel’s social ROI and monitoring multiple accounts and keywords. This is one of the preferred free tools of hotel social media managers responsible for overseeing accounts for the restaurant, spa, golf course or sister properties. (Free for up to three social media accounts and 30 scheduled messages)

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